During the event, our team prepared several popular Korean ramyun varieties on-site, following authentic Korean cooking methods.
Participants were able to see firsthand how simple ingredients and small cooking techniques—such as water level control, cooking time, and optional toppings—can significantly enhance the taste.

This live cooking session helped consumers understand that Korean ramyun is not just fast food, but a comfort meal with depth of flavor and variety.

The tasting session received an overwhelmingly positive response.
Many participants highlighted:

• The rich and spicy broth compared to local instant noodles

• The chewy noodle texture, which felt more filling and satisfying

• Interest in customizing ramyun with eggs, cheese, or vegetables

Several visitors mentioned that the flavors were both new and familiar, making Korean ramyun highly suitable for the local palate.

One of the key objectives of the K-Food Antenna Shop is to function as a market testing platform.
Through this event, we were able to gather insights on:

• Preferred spice levels

• Packaging size expectations

• Price sensitivity

• Willingness to repurchase

These insights will be shared with participating Korean food companies to support data-driven market entry decisions.

The Korean Ramyun Cooking & Tasting Event is a great example of how the K-Food Antenna Shop bridges the gap between Korean manufacturers and local consumers.
By allowing consumers to experience products directly, we reduce market entry risks and increase the chances of long-term success.

It was great time and opportunity with our customers!